On average, most attractions will only distribute a few hundred posters each year. The advantage of printing 1,000 to 3,000 additional posters is to provide free posters to be given away on opening your night and till the supply is gone.

An attractions primary demographic will collect these posters and return each year earlier and earlier to ensure that they get one. You now are building your beginning season attendance and establishing a long lasting impression since these posters remain posted in your customers view.